Syllabus of Digital Marketing Course

MODULE 1: BASICS DIGITAL MARKETING

Introduction To Online Digital Marketing

Importance Of Digital Marketing

How did Internet Marketing work?

Traditional Vs. Digital Marketing

Types of Digital Marketing

Increasing Visibility

Visitors' Engagement

Bringing Targeted Traffic

Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

Market Research

Keyword Research And Analysis

Types Of Keywords

Tools Used For Keyword Research

Localized Keyword Research

Competitor Website Keyword Analysis

Choosing Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

Introduction To Search Engine Optimization

How Did Search Engine work?

SEO Fundamentals & Concepts

Understanding The SERP

Google Processing

Indexing

Crawling

MODULE 4: ON PAGE OPTIMIZATION

Domain Selection

Hosting Selection

Meta Data Optimization

URL Optimization

Internal Linking

301 Redirection

404 Error Pages

Canonical Implementation

H1, H2, H3 Tags Optimization

Image Optimization

Landing Page Optimization

No-Follow And Do-Follow

Creating XML Sitemap

Robot.txt

MODULE 5: OFF PAGE OPTIMIZATION

Link Building Tips & Techniques

Difference Between White Hat And Black Hat SEO

Alexa Rank, Domain

Directory Submission

Social Bookmarking Submission

Search Engine Submission

Web 2.0 Submission

Article Submission

Image Submission

Video Submission

Forum Submission

PPT Submission

PDF Submission

Classified Submission

Business Listing

Blog Commenting

Citations

Profile link creations

Info-graphics Submission

MODULE 6: SEO UPDATES AND ANALYSIS

Google Panda,

Penguin,

Humming Bird Algorithm

Google Penalties

SEO Tools For Website Analysis And Optimization

Competitor Website Analysis And Backlinks Building

Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

Creating Local Listing In Search Engine

Google Places Setup (Including Images, Videos, Map Etc)

Search Engine Visibility Reports

Verification Of Listing

Google Reviews

MODULE 8: GOOGLE ADS OR PAY PER CLICK MARKETING (SEM)

Google Ads

Introduction To Online Advertising And Adwords

Ad words Account And Campaign Basics

Ad words Targeting And Placement

Ad words Bidding And Budgeting

Ad words Tools

Opportunities

Optimizing Performance

Ads Type

Bidding Strategies

Search Network

Display Network

Shopping Ads

Video Ads

Re-marketing

Performance Monitoring

Reports

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

Social Media Optimization

Introduction To Social Media Networks

Types Of Social Media Websites

Social Media Optimization Concepts

Facebook, LinkedIn,

YouTube, Pinterest,

Hashtags

Image Optimization

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

Facebook Optimization

Fan Page Vs Profile Vs Group

Creating Facebook Page For Business

Increasing Fans And Doing Marketing

Facebook Analytics

Facebook Advertising And Its Types In Detail

Creating Advertising Campaigns,

Payment Modes

Introduction To Twitter

Creating Strong Profiles On Twitter

Followers, ReTweets, Clicks,

Conversions, HashTags

LinkedIn Optimization

What Is LinkedIn?

Individual Profile Vs. Company Profile

Branding On LinkedIn

Marketing On LinkedIn Groups

Tools & Techniques

MODULE 11: GOOGLE WEB ANALYTICS

Getting Started With Google Analytics

Navigating Google Analytics

Real-Time Monitoring

Audience

Acquisition

Traffic Sources

Behavior

Content

Visitors

Live Data

Demographics

MODULE 12: WEBMASTER TOOLS

Adding site and verification

Setting Geo-target location

Search queries analysis

Filtering search queries

External Links report

Crawls stats and Errors

Sitemaps

Robots.txt and Links Removal

HTML Suggestion

MODULE 13: CREATING A NEW SIMPLE WEBSITE

Creating A Simple Website For Your Business

MODULE 14: INTERVIEW PREPARATION

Resume Preparation

Interview Question Preparation